Session details



fmx/conference




17:00-18:00
Thursday May 04
Eyth-Saal
fmx/talks
Animated Commercials: Things we don´t know
Jakob Schuh/Studio Soi, Saschka Unseld/Studio Soi

Over the last three years Studio Soi, a young and small animation studio in Southern Germany, has created a variety of commercials, idents, shorts, and series-work.
Jakob Schuh and Saschka Unseld will discuss a selection of Soi's projects and how they came to be. They will share their views on briefs, the pitching proccess, the production and on how every project throws in its very own oddities, its surreal genesis, or simply "things we didn't know".



Born 1976 in Munich, Jakob started his studies at Ludwigsburg's Filmakademie Baden-Württemberg in 1996, where he is teaching since 2003. In 1999 Jakob started working for London's studio aka, and in 2002 cofounded STUDIO SOI, where he since then has designed a number of acclaimed shorts, commercials and titles.


Jakob Schuh
Director / Head of Design
Studio Soi


Born in 1976 in Frankfurt/ Main, Saschka began his studies at Ludwigsburg's Filmakademie Baden-Württemberg in 1998, where he currently is a tutor. In 2002 Saschka cofounded STUDIO SOI, and since then as managing director has produced and directed a wide number of memorable shorts, commercials and titles.


Saschka Unseld
Director / Production Manager
Studio Soi

Founded in the beginning of 2002 by a group of award-winning animation directors STUDIO SOI was set up to produce fresh, visually strong, technically outstanding animation. Thereupon Soi produced their first TV-Series for KIKA/MDR, short movies, commercials and idents for MTV. Our directors all come from a successful film making background and work across a wide array of media. SOI's approach will always be one of skillful technique and uncompromising aesthetics. Studio Soi is represented for commercials by sparx / Paris and studioaka / London.



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