Session details



fmx/conference




15:00-16:00
Thursday May 04
Eyth-Saal
fmx/talks
Animated Commercials: 3D Animation in Commercials
Andy Boyd, Head of 3D, Framestore cfc

A look at the work flow of 3D animation in commercials. Using examples of our latest work, I will show the 3D pipeline in our commercials and how we meet the challenges of high quality work with ever shorter deadlines.



After studying Electronic Origination Andy worked as a Colour Retoucher in a printing bureau. It was not long before his love for animation got the better of him and he left printing to work as a junior animator. He worked in South Africa for three years before leaving for London and getting a job at Glassworks, where he was Senior Animator for four years. Andy left Glassworks in September 2003 to join Framestore CFC's 3D commercial team where he is now Head of 3D.


Andy Boyd
Head of 3D
Framestore cfc

Framestore CFC is the largest visual effects and computer animation studio in Europe, with over 20 years of experience in digital film and video technology. The company has won numerous international awards including two Technical Academy Awards from the Academy of Motion Picture Arts and Sciences, three BAFTA Craft Awards and eleven Primetime Emmy Awards.


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