Session details



fmx/conference




14:00-15:00
Thursday May 04
Eyth-Saal
fmx/talks
Animated Commercials: Ancient Animated Television Commercials
Marv Newland, International Rocketship Limited

Approximately 30 animated television commercials which have never been used, as inspiration for retro style animated television commercials made in the twenty-first century. Late 1960s and early 1970s television commercials produced primarily in western North America by various designers and directors, a few of whom went on to limited success in the feature film and short film business, most of whom started drinking hard liqueur and never stopped.



Marv Newland began his career in 1969 with the classic short film "Bambi Meets Godzilla". Through his company, International Rocketship Limited, he directs animated shorts. These include "Sing Beast Sing", "Anijam", "Hooray For Sandbox Land", "Black Hula", "Pink KomKommer", "FUV" and "Beijing Flipbook". Rocketship also produces animated short films for other directors: "The Butterfly" (Dieter Muller), "Lupo the Butcher" (Danny Antonucci) and "Dog Brain" (J. Falconer). In 1994, Newland directed Gary Larson’s "Tales From The Far Side", which won the Grand Prix at the Annecy International Animation Festival. "Tête à Tête à Tête" is Newland’s first film for the National Film Board of Canada.

International Rocketship ltd. is an animated motion pictures studio in Vancouver, Canada.
It was founded in 1975 by Marv Newland, who is the main producer at Rocketship and is the director of many of the productions at the studio: Television IDs, commercials, television specials and animated short films. Many of the short films have been broadcasted all over the world.


  back to programme