Session details


Saturday May 06
List-Saal:Galerie A

*held in German
Adobe Systems GmbH ,
Casting a Wider Net: Capture Viewers with Rich Media Experiences for Broadcast, Web and Mobile *
Greg Rewis, Adobe Systems GmbH

Audiences and consumers used to be reached by means of publishing print ads, broadcasting TV commercials, or airing ads and talk shows on radio. For filmmakers, reaching audiences meant raising funds to produce a movie and signing on with a major movie studio or film distributor. Today, this is far from the case. The Internet has become a major vehicle for news, information, sports, weather, advertising and entertainment, as have mobile phones and other devices. Using affordable desktop tools, broadcasters, filmmakers and corporations have the ability to reach wider audiences with customized, specific messages and information. They can create content and distribute them over the Internet or via mobile devices to an audience of millions. Podcasters can easily broadcast their creations and interact with listeners on the 'net. Today, content creators are blending interactive and broadcast design, audio, video, online gaming and more to deliver rich-media experiences across multiple platforms- interactive applications for web, mobile, and other online experiences. Their media- and platform-agnostic work is becoming the norm, not the exception, opening an array of exciting opportunities for content creators.

Adobe revolutionizes how the world engages with ideas and information. For more than two decades, the company's award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at anytime. From rich images in print, video, and film to dynamic digital content for a variety of media, the impact of Adobe solutions is evident across industries and felt by anyone who creates, views, and interacts with information. With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world's largest and most diversified software companies.

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