Session details


Wednesday May 03
Films Action Event: "The Magic Roundabout" Experience - Introduction by Molly Connolly, Hewlett-Packard
Molly Connolly/Hewlett-Packard Company, Laurent Rodon/Films Action , Claude Gorsky/Films Action

Molly Connolly, HP´s WW Segment Marketing Manager for DCC, will introduce the Special Event.
Financing and producing "The Magic Roundabout" proved a real challenge to Films Action. Laurent Rodon will tell about the company´s general strategy when producing "The Magic Roundabout". Beginning with finding a skilled team, defining the workflow, get financing and deal with licensing issues. Claude Gorsky will talk about long term production strategies for animated films: branding, funding, finding the right partners and the right location. He will illustrate this with examples from "Space Goofs" and "The Wizard of Oz".

Molly Connolly is the worldwide segment marketing manager for Hewlett-Packard’s workstation division in the Digital Content Creation industry. In this role she is responsible for developing the marketing strategy, segment specific solutions and delivery of go-to-market initiatives that drive profitable revenue and market share growth of workstations in the creation of rich media. As a subject matter expert, Molly provides domain expertise and support to all of HP’s internal and external constituencies; leading global soft-wear partners, corporate partnerships, press, HP’s field operations staff and other HP product divisions that supply key components of HP’s total solution set to the media & entertainment industry.

Molly Connolly
WW Segment Marketing Manager DCC
Hewlett-Packard Company

Laurent Rodon is CEO of French Studio Films Action. Their current projects are "Le Magicien d’Oz – The Wizard of Oz", a co-production between Gaumont and Films Action, "Space Goofs", in co-production with Silver Fox Films and "The Magic Roundabout" (TV series and feature film), which was also a French-British co-production.
Additionally Laurent Rodon is founding editor of "CinémaLibre", a free cinema magazine available in the french area and a dedicated website. Founder of the competition "Les prix Action Nouveaux Talents" and "Les prix Action Nouveaux Talents Indépendants" bringing together independant talents to work together as a production team.

Laurent Rodon
Films Action

Claude Gorsky is currently working on "The Wizard of Oz", which is directed by John Boorman, and based on the novel of Franck Baum. It is an animated feature film and is a coproduction between GAUMONT & Films Action. Gorsky is creating a new TV channel called "Unesco TV Channel". Before he was working on "Pollux - The Magic Roundabout" also an animated feature which was realized by Films Action in cooperation with Pathe. Earlier on in his career, he was working in advertising, producing a number of commercials for Leo Burnett.

Claude Gorsky

Films Action

FILMS ACTION was founded in 1966 and mainly operates in the cinematographic sector, specialising in new technologies.
The company's approach is based on the revolution brought about by computerised tools, both in the making of audiovisual programs and their diffusion. FILMS ACTION initiates cinematographic projects and realises their production, using 3D tools, with a dual editorial line: renewing links with European animation and the quality generated by it and opening up new paths, particularly in the graphic style area, by adapting or initiating creative projects.
FILMS ACTION has set up a special studio, ACTION SYNTHESE located in Provence, an excellent location for IT in southern Europe, to produce CGI feature films.

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