Session details


Thursday May 04
Animated Commercials: Entertainment Marketing as seen in "King Kong"
Phillip Schilling, Chief Integration Officer, DDB Entertainment

Case study for co-operation between NBC universal and the Volkswagen AG by the example of the film "King Kong".

For 10 years Phillip Schilling has worked for Schmidt & Kaiser Communication Consulting GmbH, Frankfurt/Munich, as a managing director. He was responsible for the areas Alternative Communication, Sponsoring and Media co-operation for customers like DaimlerChrysler, Mercedez-Benz, smart, Chrysler, Jeep, Allianz, HypoVereinsbank, Eurocard, Deutsche Telekom, Payback. Since 2004 Phillip Schilling has been Chief Integration Officer of DDB Group Germany in Berlin.

Phillip Schilling
Chief Integration Officer
DDB Entertainment

With 206 offices in 96 countries, DDB is the second largest agency network in the world and has retained the values of its founders. In the last 2 years DDB was two times consecutively referred to as "Global Network of the Year" by the international specialist magazine Adweek, and no other agency group received as many Grand Prix Awards at the International Advertising Festivals in Cannes.
In Germany, DDB is considered a strong and established partner. With offices in Berlin, Dusseldorf, Munich, Wolfsburg and Hamburg, DDB is among the ten largest advertising agencies in the country. The portfolio ranges from classical advertising to CRM, direct marketing, events, public relations, promotion and on-line to the most recent sector "Alternative Communication". Together with DDB Entertainment, the unit for sponsoring, placement, branded entertainment, events and meetings, DDB reaches national and international target groups, which until now were by mere classic criteria very difficult to access.

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